Door
Mark Verduyn | 09/15/2007
The Wall Street Journal popped a nice piece on Facebook today. Facebook has been trying to figure out how to turn the 30.6 million unique monthly visitors they get into cold hard cash. Up 'til now, unless you had a labor intensive custom sponsorship, they've had a pretty barebones targeting system for ads - allowing advertisers to hit 'Facebookers' based on age, gender and geographic location ("geotargeting").